Zain is a leading mobile telecommunications provider in the Middle East and North Africa. Zain began life in 1983 in Kuwait, as Mobile Telecommunications Company (MTC), the region’s first mobile operator, and commencing with the initiation of our expansion strategy in 2003, we grew rapidly in both the Middle East and Africa through the acquisition of several mobile operators across the region.

In September 2007, MTC rebranded to Zain in order to better reflect our growing status as a leading multi-national mobile service provider with global aspirations. Zain was thus adopted as the Group’s corporate master brand. The Zain brand is at the heart of everything we do. It is a promise to our customers, it defines our vision and drives our focus within the company. Our brand was valued at over $2.4 billion by the Brand Finance Middle East Top 50 Brands annual report for 2021 that also ranked Zain as the second most powerful home-grown brand in the region with a brand rating of AA+.

In 2008 we became the 4th largest mobile operator in the world in terms of geographical presence, with operations in 15 African countries and 8 in the Middle East.

We continued on our journey of growth and development, and in March 2009, entered into a 50/50 partnership with Al Ajial Investment Fund Holding to acquire a 31% stake in Inwi, the third mobile telecom operator in Morocco.

By 2010, Zain had taken the strategic decision to focus on its highly cash generative Middle East and North Africa operations, investing in new growth opportunities in these markets. This decision led to the sale of 100% of Zain Africa BV (‘Zain Africa’) to Bharti Airtel Limited in June 2010 for the total consideration of USD 10.7 billion on an enterprise value basis.

This represented a bitter-sweet moment in our history as we were both proud of what we had been able to achieve in Africa, while at the same time humbled by the success and value Bharti Airtel identified in the operations on the continent.

The 15 countries that Bharti Airtel acquired from Zain in Africa were: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda and Zambia.

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Having exited Africa, Zain Group re-defined itself as a leading mobile voice and data services operator in the Middle East and North Africa, with a commercial footprint in 8 countries in the region. Today over 7,900 employees provide a comprehensive range of market-leading mobile voice and data services to a base of over 50.9 million active individual and business customers as of June 30, 2025.

We operate as Zain in Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Morocco, Zain has a 15.5% stake in ‘INWI’, through a joint venture.

The company’s 4SIGHT strategy is centered on evolving Zain’s core telecom business to maximize value and build on the company’s numerous strengths to steadily grow standalone verticals beyond standard mobile services. Through this strategy, Zain is realizing its vision to enrich the lives of individuals and enable businesses with cutting-edge ICT and digital lifestyle services. 4SIGHT focuses on the digitization and optimization of Zain’s telecom operations to continuously realize efficiencies and unleash opportunities. The pillars of the strategy foster seeking value creation by better management of Zain’s assets as well as through a determined approach in identifying and capturing investment prospects. Since its inception, the 4SIGHT strategy has spawned several growth verticals. Each one of the pillars under the strategy has witnessed the birth of at least one strategic initiative that promises clear growth possibilities for the Group. Zain continues to refine its strategy in response to market dynamics.

Listed on the Boursa Kuwait, there are no restrictions on Zain shares as the company’s capital is 100% free float and publicly traded. The largest shareholders are the Kuwait Investment Authority with a 15.9% stake and Omantel with 21.9% stake.

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