The story of the Al-Ahlia Group is more than just a corporate history; it is a mirror reflecting the rapid modernization and economic ambition of the United Arab Emirates. Established in 1979, the Group was born from the collective vision of a group of highly influential UAE nationals. Their goal was as ambitious as it was clear: to build a sustainable, diversified business model that integrated world-class technology, groundbreaking innovation, and unwavering professional ethics into the local fabric of the Gulf.
From its inception, Al-Ahlia was designed to be a bridge between global expertise and regional needs, transforming the shareholders’ visionary goals into a tangible, multi-million-dollar reality that has spanned over four decades.
The Historic Return of an Icon: The Coca-Cola Partnership
One of the most defining chapters in the Al-Ahlia legacy occurred in 1986. In a move that shifted the landscape of the Middle Eastern consumer goods sector, the Al-Ahlia Group spearheaded the return of The Coca-Cola Company to the region. The brand had been absent from the local market for over thirty years, and its re-entry was a monumental logistical and strategic feat.
Through the strategic influence and dedicated efforts of the Al-Ahlia shareholders, this partnership didn’t just relaunch a product; it established a dominant force in the Carbonated Soft Drinks (CSD) industry. Today, this legacy is housed in a sophisticated, multi-million-dollar manufacturing facility in Al Ain. This high-tech plant utilizes cutting-edge automation to ensure peak quality and efficiency, standing as a symbol of the Group’s commitment to industrial excellence and its massive share of the regional beverage market.
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A Diversified Global Portfolio: Energy, Engineering, and Tech
While the beverage sector remains a cornerstone, the Al-Ahlia Group has successfully evolved into a true multinational conglomerate. By forging strategic joint ventures and technical assistance agreements, the Group has become a vital partner to some of the world’s most prestigious corporations. Their footprint is visible across critical industries:
- Energy and Engineering: Through long-term relationships with global giants like Halliburton, Rolls Wood Group, Procor Sulphur Services Inc., and Vetco Gray, Al-Ahlia provides essential support to the UAE’s energy infrastructure.
- Electronics and Technology: A robust partnership with Sharp Corporation has allowed the Group to lead in the distribution and integration of consumer technology and electronics.
- Retail and Lifestyle: Long before the UAE became a global shopping hub, Al-Ahlia was a pioneer. In the early 1980s, the Group introduced the modern concept of high-end cafes and supermarkets, fundamentally altering the social and retail habits of UAE residents and setting the stage for the modern lifestyle the country enjoys today.
Financial Strength and Professional Management
Today, the Al-Ahlia Group stands as a powerhouse of stability and growth. Its financial health is evidenced by an annual turnover exceeding 200 million US dollars, supported by an asset base and diverse investments valued at over 100 million US dollars.
This scale of operation is managed by a dedicated workforce of over 1,000 professionals. The leadership structure is uniquely hands-on; the Chairman of the Board serves as a full-time executive, ensuring that every strategic move aligns with the Group’s long-term trajectory. This top-down commitment to excellence ensures that the organization doesn’t just meet corporate objectives but consistently overachieves them.
The Future: A Strategy for Aggressive Expansion
As the Al-Ahlia Group looks toward the coming years, the focus is on aggressive expansion and leveraging its strong liquidity position to explore new frontiers. The transition from a 1970s startup to an international business house is just the beginning.
The Group’s future strategy involves:
- Deepening Existing Alliances: Strengthening ties with current multinational partners to bring newer technologies to the UAE.
- Market Exploration: Utilizing its robust financial flexibility to enter emerging sectors and new geographical markets.
- Sustainable Legacy: Continuing to contribute to the UAE’s economic evolution by maintaining the high ethical standards and innovative spirit of its founders.
The Al-Ahlia Group remains a testament to what is possible when local insight meets global ambition. It continues to build a legacy of success that serves its partners, its employees, and the nation.
HIRING
Trade Marketing Analytics Lead
We’re looking for someone who can translate market share, EPOS, and category data into recommendations that drive sales and trade marketing decisions. This role requires strong experience in analysing retail and e-commerce data, monitoring budgets, and leading performance reporting to identify trends, opportunities, and corrective actions.
26 February 2026 (Thursday) | 9 AM – 2 PM
Flora Creek Dubai, Port Saeed Road, near Deira City Centre
Eligibility Criteria
Bring 2 copies of your CV, Emirates ID, and an ID picture.
Priority will be given to candidates with FMCG or beverage experience.
REQUIREMENTS
- DELIVER MARKET SHARE, EPOS, AND CATEGORY INSIGHTS AND CONVERT DATA INTO ACTIONABLE RECOMMENDATIONS FOR SALES, TRADE MARKETING, AND MANAGEMENT
- COLLATE AND ANALYSE EPOS DATA FROM RETAIL AND E-COMMERCE CUSTOMERS TO IDENTIFY TRENDS AND OPPORTUNITIES
- MONITOR, ANALYSE, AND REPORT DIGITAL MARKETING BUDGETS AND SPENDS IN COORDINATION WITH TRADE MARKETING, SALES, AND COMMERCIAL FINANCE
- CONDUCT DEEP DIVES ON CATEGORIES, NPD, PROMOTIONS, AND OTHER INTERNAL DATE TO SUPPORT CORRECTIVE ACTIONS AT POINT OF SALE
- LEAD REPORTING INTERNALLY AND TO THE COCA-COLA COMPANY BY COMPILING KPIS, ANALYSING PERFORMANCE, AND HIGHLIGHTING CORRECTIVE ACTIONS
Cold Drinks Equipment Technician
Job Responsibilities
Oversee maintenance, repair, and preventive servicing of Cold Drinks Equipment (CDE) equipment to ensure consistent uptime.
Drive equipment reliability through regular maintenance planning, quality checks, and asset handling.
Ensure all coolers, fountain, and dispensing equipment meet Coca-Cola Company and regulatory standards.
Partner with sales and customers to respond to breakdowns quickly and maintain strong service levels.
Support CDE transformation initiatives by applying market insights and operational best practices.
Ecommerce Sales Coordinator
Responsibilities
Manage day-to-day operations of ecommerce key accounts to ensure seamless sales execution.
Track purchase orders, coordinate deliveries, and follow up on AR to maintain smooth account operations.
Set up and manage ecommerce accounts – ensuring accurate listings, pricing, and stock availability.
Monitor online platforms for pricing, promotions, product positioning, and competitor activity.
Prepare and analyse sales reports to track performance, identify trends, and support channel growth.
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