Talabat is an online food ordering company founded in Kuwait in 2004. As of April 2021, It operates across several Middle Eastern countries including Kuwait, Bahrain, the United Arab Emirates, Oman, Qatar, Jordan, Egypt, and Iraq. Since 2016, Talabat has been a subsidiary of Delivery Hero, a German multinational online food delivery company.
While Talabat previously operated in Saudi Arabia, it no longer does. Users in Saudi Arabia are now redirected to HungerStation, another Delivery Hero subsidiary that serves the Saudi market.
In 2001, four Kuwaiti students in Cairo developed the idea for a company modeled on the Egyptian food ordering service Otlob. In 2004, they founded Talabat General Trading and Contracting Company in Kuwait. The name “Talabat” derives from the Arabic language and it means “orders” or “requests”.
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In 2008 and 2009, Talabat received the “Best E-Business” award in Kuwait. with recognition presented by the Emir of Kuwait, Sabah Al-Ahmad Al-Jaber Al-Sabah. In 2009, the business was operating out of Kuwait and Saudi Arabia with an average of 1,250 daily transactions. Talabat then underwent changes such as the re-branding from 6alabat.com to Talabat.com, a shift from a hybrid form of Arabic and English spelling to a pure English spelling.
In 2011, the company introduced a new website layout and changes to the user interface. In 2012, Talabat began operating in Bahrain, United Arab Emirates, and Oman. In 2013, it began operating in Qatar.In 2015, Talabat was acquired by the global German e-commerce group Rocket Internet for US$170 million. It became part of Rocket Internet’s business unit Global Online Takeaway Group.
In January 2020, the food delivery company Carriage, also owned by Delivery Hero, was absorbed by Talabat.
In August 2020, it had been confirmed that the Egyptian food delivery service Otlob, which was in operation since 1999, had become a Delivery Hero subsidiary in 2016. It is getting rebranded as Talabat. As of September 2020, Talabat operates in Egypt.
In October 2020, Talabat stated that it would begin operations in Iraq in early 2021, starting in Erbil, Iraqi Kurdistan, with plans to add other cities later.In December 2020, Talabat’s app was added to the Huawei marketplace.
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